Privacy Policy
How we collect, use, and protect your personal information.
Effective Date: May 11, 2023 | Last Updated: January 13, 2026
Introduction
Your Very Best, LLC, dba yvb ("we," "our," or "us"), values your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit www.feelyvb.com, make a purchase, sign up for emails or texts, or interact with our services.
1. Personal Information We Collect
Information You Provide
When you interact with our site, we may collect:
- Name, email address, phone number
- Billing and shipping address
- Payment information (processed securely through Shopify and third-party payment processors; we do not store full payment details)
- Account information and preferences
- Email and SMS marketing preferences
- Communications with customer support
Information Collected Automatically
When you browse our website, we automatically collect certain information, including:
- IP address and device information
- Browser type, time zone, and operating system
- Pages viewed, links clicked, and interactions
- Referring website or search terms
- Cookies, pixels, and similar tracking technologies
2. How We Use Your Personal Information
We use your information to:
- Process payments and fulfill orders
- Ship products and send order confirmations
- Provide customer service and respond to inquiries
- Communicate about your account, purchases, or updates
- Improve and optimize our website and offerings
- Screen orders for fraud or security risks
- Send marketing emails or SMS messages (with your consent)
- Comply with legal and regulatory obligations
3. Shopify, Apps & Third-Party Services
Our store is hosted on Shopify Inc., which provides the ecommerce platform that allows us to sell our products. Your information is stored through Shopify's data storage, databases, and applications and is protected by Shopify's security measures.
In addition to Shopify, we use third-party apps and service providers to support our store operations, including but not limited to:
- Payment processors
- Shipping and fulfillment services
- Email and SMS platforms
- Customer support tools
- Analytics and performance tools
- Advertising and marketing platforms
These third-party apps may collect, process, or store personal information as part of providing their services and operate under their own privacy policies and data handling practices. We only work with providers we believe to be reputable and necessary for operating our business, but we do not control their independent privacy practices.
4. Email & SMS Marketing
Email Marketing
When you sign up for our emails, place an order, or otherwise opt in, we may send you promotional emails, updates, and product information.
Where possible, we use double opt-in to confirm email subscriptions. This means you may receive a confirmation email asking you to verify your subscription before receiving marketing emails.
You can unsubscribe at any time by clicking the "unsubscribe" link in any email or by contacting us directly.
SMS Marketing
If you opt in to receive SMS messages, you consent to receive text messages related to orders, promotions, and updates. Message frequency may vary. Message and data rates may apply.
You can opt out of SMS messages at any time by following the instructions provided in the message (such as replying "STOP").
5. Behavioral Advertising
We may use your information to deliver advertisements that are relevant to you. This may include platforms such as:
- Google Ads
- Meta (Facebook and Instagram)
- Shopify Audiences
You can opt out of targeted advertising through the following services:
6. Cookies & Tracking Technologies
We use cookies and similar technologies to:
- Enable core site functionality
- Remember your preferences
- Analyze traffic and usage
- Support marketing and advertising efforts
You can manage cookies through your browser settings. Disabling cookies may limit some features of the site.
7. Your Privacy Rights
Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Request corrections to inaccurate information
- Request deletion of your personal information
- Opt out of marketing communications
- Request a copy of your data (data portability)
California Privacy Rights (CCPA)
California residents have the right to request disclosure of the categories and specific pieces of personal information collected and to request deletion of their information. We do not sell personal information.
European Privacy Rights (GDPR)
If you are located in the European Economic Area (EEA), you have the right to access, correct, erase, or restrict processing of your personal data.
Requests can be made using the contact details below.
8. Data Retention
We retain personal information only as long as necessary to fulfill orders, provide services, comply with legal obligations, and enforce our policies.
9. Data Security
We use reasonable administrative, technical, and physical safeguards to protect your information. However, no system is completely secure, and we cannot guarantee absolute security.
10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their content or privacy practices. We encourage you to review their privacy policies before providing personal information.
11. Children's Privacy
Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at: